Following international fashion for around four decades, he himself wrote fashion history with his oeuvre.
Throughout his career F.C. Gundlach regarded himself as a reliable contractor, taking editorial boundaries as a challenge to provide solutions that were as intelligent as they were sensual, as faithful to the cause of fashion as they were aesthetically sophisticated. His visual language combines rigor with a wealth of ideas, always focused on the essence of a new fashion. And “fashion” means not only clothing fashion, but also poses and gestures, props and locations, ideals of beauty and the professionalisation of the role of the photo model.
F.C. Gundlach’s oeuvre reflects the change of fashion from Haute Couture to Prêt-à-Porter, from Berlin’s couture to today’s Unisex fashion. His work deals with aesthetic, social and cultural questions as well as with questions of medial instrumentality of fashion and ideals of beauty.